Apple EU Freeze-Out: Intelligence, Mirroring, and SharePlay Shelved Amid Digital Markets Act Clash

That’s got tech enthusiasts and EU regulators scratching their heads, Apple’s dropped a bombshell: some of its most anticipated features won’t be making their way to the European Union this year. The culprit? The Digital Markets Act (DMA), at least according to the folks in Apple.

Apple

Apple Intelligence, iPhone Mirroring, and SharePlay Screensharing – a trifecta of innovation that had Apple fans salivating – are now off the menu for millions of EU users. It’s a decision that’s raised eyebrows and questions in equal measure. Is Apple really unable to square these features with the DMA’s requirements, or is this a calculated move to turn up the heat on EU regulators?

Apple Intelligence was set to be the company’s biggest iOS shake-up in a decade. Here’s the kicker – it was only slated for an American English release this year anyway. So, are EU users really missing out, or is this more of a symbolic standoff?

For die-hard Apple enthusiasts, iPhone Mirroring was the golden ticket. Now, it’s just another feature that’ll have to wait at the EU border. Why? Does mirroring really pose the kind of security risks Apple’s hinting at?

Perhaps the most anticipated iOS 18 feature, SharePlay Screensharing, is now stuck in limbo for EU users. It’s a blow to productivity and connectivity that’s bound to ruffle some feathers.

EU’s attempts to break encryption and the DMA pushing for more open products, there’s a worst-case scenario where Apple Intelligence – with its vast trove of personal data – could potentially be exposed to third parties or face reduced security.

It’s a thorny issue, and one that doesn’t have any easy answers.

The EU-27: Who’s Affected?

For those keeping score at home, we’re talking about a tech blackout across Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.

So, what’s the endgame here? Is Apple playing hardball with the EU, or is this genuinely about protecting user privacy?

One thing’s for sure – this standoff between Apple and the EU is far from over. As users on both sides of the Atlantic wait to see who’ll blink first, intersection of technology, privacy, and regulation is about to get a whole lot more complicated.

In the meantime, EU Apple users might want to get comfortable. It looks like they’ll be waiting a while longer for that taste of Apple Intelligence they’ve been craving.

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Max Hyland
Max Hyland
Long form contributor Apple iPhone, iPad, watch reviews, opinion, editorial

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