Apple is racing to launch Vision Pro augmented and virtual reality headset, some of the world’s biggest streaming services already seem skeptical.
YouTube, Spotify, and Netflix have all confirmed they won’t launch apps tailored for the Vision Pro. Users hoping to stream video or music will be directed to access those services via the headset’s web browser instead.
This reluctance raises questions about developer support for Apple’s first crack at a mixed reality device. Without popular apps, will consumers embrace the Vision Pro? Or does Apple face an uphill battle attracting creators?
For now, Netflix and YouTube argue their existing iPad apps aren’t optimized for an immersive 3D experience. And Spotify says it’s still evaluating the new platform. Fair points – but the Vision Pro’s app void still risks being a turnoff for potential buyers.
Apple is touting the device’s ability to enable new experiences – like VR meetings or multiplayer games, (Apple Vision Pro Experience: Bringing the Real World to Your Screen). If top media services take a wait-and-see approach, early adopters might find the Vision Pro doesn’t yet live up to its magical potential.
The Vision Pro already faces other challenges too. Its steep $3,500 price tag means it’s not exactly prime for mainstream adoption. And some of the technology remains half-baked – like its iris scanning sign-in that still requires an iPhone to work properly.
So while Apple’s first pass at virtual reality could still wow critics, absent key apps it may struggle to convince consumers to take the plunge. For the Vision Pro to truly succeed, Apple will likely need an “if you build it they will come” moment to attract developers. But right now, some of the biggest tech players seem content to watch from the sidelines.
What do you think? Is Apple’s new headset doomed without full support from top streaming services? Or will the Vision Pro eventually win over developers? Follow us @Gizmoweek, share your thoughts in the comments!