Apple’s Micro LED dreams have come crashing down, leaving the tech giant scrambling to pick up the pieces. In a surprising turn of events, the company has pulled the plug on its Micro LED Apple Watch projects, citing high production costs and a lack of significant value addition. This decision has sent shockwaves through the industry, with many wondering what went wrong and what it means for Apple’s future.
According to renowned analyst Ming-Chi Kuo, Apple’s latest survey indicates that the company has canceled its Micro LED Apple Watch projects. The primary reasons behind this move? Sky-high production costs and the realization that Micro LED technology wouldn’t add significant value to the product. It’s a harsh reality check for Apple, which had high hopes for this next-generation display technology.
As a result of the project’s cancellation, Apple has been forced to lay off numerous employees from its Micro LED development team. This move has left many wondering about the future of Apple’s display technology ambitions. With no visibility on any Micro LED-related projects, it’s clear that the company has suffered a major setback in its quest to own the next generation of display technology.
Osram, Apple’s exclusive LED chip supplier for Micro LED, has also been impacted by the project’s cancellation. The company’s collaboration with Apple has come to an abrupt end, signaling that Apple has no plans to mass-produce Micro LED devices in the foreseeable future. While this may seem like a loss for Osram, it could potentially open up new opportunities for the company to partner with other tech giants.
The Future of Micro LED: Down but Not Out? Despite this setback, it’s important to note that Micro LED technology isn’t dead in the water. As Ross Young points out, Apple may still consider buying Micro LEDs from another supplier in the future if the costs, yields, and volume are there. However, for now, it seems that Apple’s Micro LED moonshot has been kicked to the curb, leaving the company to focus on other innovative projects.
