Apple Watch Ultra’s microLED Display Axed: The End of a Next-Gen Dream?

In shocking news, Apple supplier ams OSRAM announced the cancellation of a “cornerstone project” to develop microLED screens, likely for the rumored Apple Watch Ultra. The company’s stock plunged nearly 40% on the news. Was this the end of the road for Apple’s microLED ambitions?

Apple guru Mark Gurman doubts the entire project was scrapped. But research firm Counterpoint agrees the doomed ams OSRAM effort likely focused on the Watch Ultra’s display. Due to low yields and high costs, Apple may have pulled the plug for now.

So what does this mean for the mythical Apple Watch Ultra? Will we ever see the supposed 2025 launch of the next-gen smartwatch with its vivid microLED display? Or will Apple stick with OLED screens for the foreseeable future?

MicroLED was touted to bring major improvements like boosted brightness, power efficiency, and contrast over OLED. But with the technology still astronomically expensive, has Apple’s dream died for now? ams OSRAM hasn’t ruled out talks with Apple to find a new supplier, leaving a glimmer of hope.

Just a few years ago, rumors swirled of microLED coming to every Apple device from the Watch to iPad Pro. But with this major setback, how long will we wait for the next generation display tech? Apple spent billions acquiring MicroLED firm LuxVue in 2014 – was that money wasted?

While the Watch Ultra’s fate remains unclear, thisSupplier cancellation deals a huge blow to Apple’s microLED ambitions. The road to truly revolutionary display tech just got bumpier. Will Tim Cook scrap his next-gen vision, or search for a new partner to make microLED a reality? For now, the Ultra’s microLED screen seems destined to remain a legend.

Latest

Qualcomm Expands Snapdragon X Family With New Entry-Level Snapdragon X Plus Chip

Qualcomm, mobile chipmaker doubled down on its processor roadmap...

Meta’s Multimodal AI Unleashed on Ray-Ban Meta Glasses, Bringing Vision More AI Interactions

Meta enabled multimodal AI assistant on the Ray-Ban Meta...

Apple Teases May 7th Event, Setting Stage for iPad Air/iPad Pro Refresh Bonanza

You know it's spring when those colorful Apple event...

Interesting Meta is now “Open” Company, Opening up its Horizon OS to 3-Party AR/VR Headset

Meta turned its virtual reality strategy on its head....

Newsletter

Don't miss

Qualcomm Expands Snapdragon X Family With New Entry-Level Snapdragon X Plus Chip

Qualcomm, mobile chipmaker doubled down on its processor roadmap...

Meta’s Multimodal AI Unleashed on Ray-Ban Meta Glasses, Bringing Vision More AI Interactions

Meta enabled multimodal AI assistant on the Ray-Ban Meta...

Apple Teases May 7th Event, Setting Stage for iPad Air/iPad Pro Refresh Bonanza

You know it's spring when those colorful Apple event...

Interesting Meta is now “Open” Company, Opening up its Horizon OS to 3-Party AR/VR Headset

Meta turned its virtual reality strategy on its head....

Vivo Gearing Up to Launch Its Own ‘BlueImage’ Mobile Imaging Brand

It's gettin' real in the smartphone camera turf war,...
Max Hyland
Max Hyland
Long form contributor Apple iPhone, iPad, watch reviews, opinion, editorial

Qualcomm Expands Snapdragon X Family With New Entry-Level Snapdragon X Plus Chip

Qualcomm, mobile chipmaker doubled down on its processor roadmap with another new product announcement. Enter the Snapdragon X Plus, fresh budget-focused addition to the...

Meta’s Multimodal AI Unleashed on Ray-Ban Meta Glasses, Bringing Vision More AI Interactions

Meta enabled multimodal AI assistant on the Ray-Ban Meta glasses, allowing you to talk to and receive visual feedback from the wearable device like...

Apple Teases May 7th Event, Setting Stage for iPad Air/iPad Pro Refresh Bonanza

You know it's spring when those colorful Apple event logos start blooming in your inbox. This time around, it's a livestream scheduled for May...