Apple appears to be gearing up for a massive hardware refresh without the fanfare of a traditional launch event. From Mark Gurman info, the tech giant has a plethora of new products in the pipeline, including revamped iPad Pro, an updated iPad Air with a 12.9-inch screen option, fresh Apple Pencils, and Magic Keyboards for high-end iPads. On the Mac front, 13-inch/15-inch MacBook Airs are set to debut with the speedy M3 chip.
As spring approaches, Apple enthusiasts usually anticipate a grand event showcasing the company’s latest innovations. However, this year, it seems that Apple is opting for a more subdued approach. Instead of a full-blown event, the new products are expected to be announced on Apple’s website, accompanied by a series of online videos and marketing campaigns.
This silent spring of Apple’s refresh is particularly intriguing, given the significance of the upcoming releases. The iPad Pro, for instance, is set to receive its first major revamp in nearly six years, while the iPad Air will be the first mid-tier tablet to boast a 12.9″ display. Additionally, the Magic Keyboard is getting its first overhaul, the MacBook Air – Apple’s most popular computer – is being upgraded with a cutting-edge 3nm chip.
So, when can we expect these new devices to hit the market? According to insiders, a special version of iOS 17.4 with support for the new hardware is scheduled for the end of the month. This suggests that the devices will likely arrive sometime in March or April.
Interestingly, retail stores are reportedly low on MacBook Air and iPad Pro, further hinting at the impending refresh. Stores are also planning a minor refresh for this week, which could be related to a new accessory, followed by a larger refresh early next week, potentially signaling the arrival of the new products.
Once the silent spring of hardware updates concludes, all eyes will turn to the WWDC 2024, where Apple is expected to showcase its groundbreaking advancements in generative AI. Rumor has it that this will be the most significant revamp to iOS ever, with engineers hinting at a major overhaul of the mobile operating system.
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