Tim Cook Visits Chengdu China, Experiences Local Culture and Touts iPhone 15 Pro Max

Apple CEO Tim Cook recently visited Chengdu, China and took to Weibo to share his experiences, posted a stunning photo captured with an iPhone 15 Pro Max of Chengdu’s historic Anshun Bridge, greeting the city enthusiastically.

Tim Cook Visits Chengdu

According to local reports, Cook drew crowds of onlookers at the Chengdu Taikoo Li shopping area. Residents greeted the tech CEO, taking photos and making the popular “scissors hand” pose. Cook even joined locals in playing the hit Chinese mobile game “Honour of Kings” at the Apple store.

In an interview, Cook expressed high hopes for Chinese developers working on VisionPro and AR. He mentioned an Apple team in Shanghai already building VisionPro apps that are sure to prove popular. Cook appears excited about China’s potential in these areas.

The Apple chief also made time to visit rural Sichuan. He donated an additional 25 million RMB to support farmers in learning new skills and provide technological resources to empower students and teachers in rural areas. This adds to Apple’s past poverty relief efforts in China.

Tim Cook Visits Chengdu

Cook’s visit to Chengdu highlights Apple’s strong brand presence in China. As its second largest market, Cook makes an effort to connect with consumers and experience local culture first-hand during his travels.

At the same time, he never misses an opportunity to highlight Apple’s latest devices. The stunning Anshun Bridge photo captured with the iPhone 15 Pro Max shows off its photographic capabilities.

For Apple, having its CEO directly engage Chinese users helps build brand loyalty and goodwill. Cook’s hands-on approach allows him to evaluate opportunities and drive growth in this critical market. His visit to Chengdu combined PR, philanthropy and vital consumer insights as Apple seeks to strengthen its position in China.

EDITOR PICKED:

Apple CEO Tim Cook Visits miHoYo, Praises Genshin Impact Team

Tim Cook Meets with Beijing Developers to Discuss iOS Apps and Games

In Staff Email, Tim Cook Hails Apple Vision Pro as a History-Making Spatial Computer

Latest

Apple Cracks Down on Apps Allowing Android iMessage Access

Apple took action against third-party apps that enabled Android...

Xiaomi Unveils Stunning Xiaomi Band 8 Pro Custom Edition Tartaglia Themed

Exciting gaming-meets-gadget crossover, Xiaomi has officially revealed the Xiaomi...

Portable Gaming Device Experience 2023: Steam Deck and PS Portal Outgame the ROG Ally

After taking the Steam Deck OLED, PS Portal, and...

AMD Takes Wraps Off Ryzen 8040 CPUs to Democratize Powerful AI Experiences

AMD CEO Lisa Su returned to the stage after...

Newsletter

Don't miss

Apple Cracks Down on Apps Allowing Android iMessage Access

Apple took action against third-party apps that enabled Android...

Xiaomi Unveils Stunning Xiaomi Band 8 Pro Custom Edition Tartaglia Themed

Exciting gaming-meets-gadget crossover, Xiaomi has officially revealed the Xiaomi...

Portable Gaming Device Experience 2023: Steam Deck and PS Portal Outgame the ROG Ally

After taking the Steam Deck OLED, PS Portal, and...

AMD Takes Wraps Off Ryzen 8040 CPUs to Democratize Powerful AI Experiences

AMD CEO Lisa Su returned to the stage after...

AMD Unpacks Next-Gen AI Hardware MI300X GPU & MI300A APU and Software at Launch Event

AMD seized the spotlight with a splashy launch spotlighting...
Max Hyland
Max Hyland
Long form contributor Apple iPhone, iPad, watch reviews, opinion, editorial

Apple Cracks Down on Apps Allowing Android iMessage Access

Apple took action against third-party apps that enabled Android smartphones to utilize the iMessage platform. On Saturday, the tech giant issued a statement that...

Xiaomi Unveils Stunning Xiaomi Band 8 Pro Custom Edition Tartaglia Themed

Exciting gaming-meets-gadget crossover, Xiaomi has officially revealed the Xiaomi Smart Band 8 Pro Genshin Impact Custom Edition, limited-run smartwatch blends Xiaomi's leading fitness tracker...

Portable Gaming Device Experience 2023: Steam Deck and PS Portal Outgame the ROG Ally

After taking the Steam Deck OLED, PS Portal, and ROG Ally for a spin, I've reached a verdict on these hot new players in...