Apple Retail Stores Preparing Overnight Updates After September 12 Event

Apple is planning overnight retail store updates following its special event on September 12th, according to Bloomberg’s Mark Gurman. The swift revamp could mean some new devices go on sale immediately, or stores are simply refreshing displays.

Gurman reports that Apple stores will conduct updates on the night of the 12th once the event concludes. This timing suggests Apple wants stores ready as soon as possible to showcase or sell newly announced products.

iphone 15

Apple iPhone 15, iPhone 15 Pro Features: USB-C, telephoto lens, Color, Charging

It’s unlikely the new iPhone 15 lineup will be available for purchase right away. Apple traditionally opens iPhone pre-orders the Friday after its events, shipping devices a few weeks later.

However, some other newly unveiled devices could see immediate availability. For instance, last year Apple made its latest Apple Watch models open for ordering as soon as the keynote ended.

So there’s a possibility fans might be able to purchase products like the rumored AirPods Pro Charging Case USB-C or a new apple watch series 9 in-store following the event.

That said, rapid overnight store revamps could simply emphasize new display setups and demo units. Apple may just want its stores to spotlight the latest offerings as quickly as possible, even if they aren’t for sale instantly.

Either way, Apple’s urgency in updating its retail locations hints at an action-packed September event. All eyes are on the iPhone 15 series and other potential new hardware and software unveilings. Apple’s overnight prep work underscores the magnitude of this fall’s product refresh.

EDITOR PICKED: Apple Expected to Sustainability at September Event with Leather-Free iPhone 15 series Cases

Latest

NVIDIA Project DIGITS: Desktop Supercomputer Personal AI Development, 1 Petaflop Power

NVIDIA aims to change that paradigm with Project DIGITS...

Microsoft Unveils AI Features for Copilot+ PCs: Transforming PC Experience

Microsoft is pushing the boundaries of AI integration in...

Meta ORION AI-Powered Glasses: The Next Big Tech Revolution is in Sight

The tech industry is on the brink of a...

Intel Strategic Shift: New Partnerships and Restructuring Pave the Way for Future Growth

Intel, the semiconductor giant, is making waves with a...

Newsletter

Don't miss

NVIDIA Project DIGITS: Desktop Supercomputer Personal AI Development, 1 Petaflop Power

NVIDIA aims to change that paradigm with Project DIGITS...

Microsoft Unveils AI Features for Copilot+ PCs: Transforming PC Experience

Microsoft is pushing the boundaries of AI integration in...

Meta ORION AI-Powered Glasses: The Next Big Tech Revolution is in Sight

The tech industry is on the brink of a...

Intel Strategic Shift: New Partnerships and Restructuring Pave the Way for Future Growth

Intel, the semiconductor giant, is making waves with a...

DJI NEO: The Pocket-Sized Drone That’s Changing Aerial Photography

DJI has thrown its hat into the ring with...
Max Hyland
Max Hyland
Long form contributor Apple iPhone, iPad, watch reviews, opinion, editorial

NVIDIA Project DIGITS: Desktop Supercomputer Personal AI Development, 1 Petaflop Power

NVIDIA aims to change that paradigm with Project DIGITS - a compact yet powerful AI supercomputer that fits right on your desk. NVIDIA's latest innovation...

Microsoft Unveils AI Features for Copilot+ PCs: Transforming PC Experience

Microsoft is pushing the boundaries of AI integration in personal computing with its latest announcement of new features for Copilot+ PCs and Windows 11....

Meta ORION AI-Powered Glasses: The Next Big Tech Revolution is in Sight

The tech industry is on the brink of a paradigm shift, with AI-powered glasses poised to become the next disruptive form factor. With a...