Apple is planning overnight retail store updates following its special event on September 12th, according to Bloomberg’s Mark Gurman. The swift revamp could mean some new devices go on sale immediately, or stores are simply refreshing displays.
Gurman reports that Apple stores will conduct updates on the night of the 12th once the event concludes. This timing suggests Apple wants stores ready as soon as possible to showcase or sell newly announced products.
It’s unlikely the new iPhone 15 lineup will be available for purchase right away. Apple traditionally opens iPhone pre-orders the Friday after its events, shipping devices a few weeks later.
However, some other newly unveiled devices could see immediate availability. For instance, last year Apple made its latest Apple Watch models open for ordering as soon as the keynote ended.
So there’s a possibility fans might be able to purchase products like the rumored AirPods Pro Charging Case USB-C or a new apple watch series 9 in-store following the event.
That said, rapid overnight store revamps could simply emphasize new display setups and demo units. Apple may just want its stores to spotlight the latest offerings as quickly as possible, even if they aren’t for sale instantly.
Either way, Apple’s urgency in updating its retail locations hints at an action-packed September event. All eyes are on the iPhone 15 series and other potential new hardware and software unveilings. Apple’s overnight prep work underscores the magnitude of this fall’s product refresh.