Apple Retail Stores Preparing Overnight Updates After September 12 Event

Apple is planning overnight retail store updates following its special event on September 12th, according to Bloomberg’s Mark Gurman. The swift revamp could mean some new devices go on sale immediately, or stores are simply refreshing displays.

Gurman reports that Apple stores will conduct updates on the night of the 12th once the event concludes. This timing suggests Apple wants stores ready as soon as possible to showcase or sell newly announced products.

iphone 15

Apple iPhone 15, iPhone 15 Pro Features: USB-C, telephoto lens, Color, Charging

It’s unlikely the new iPhone 15 lineup will be available for purchase right away. Apple traditionally opens iPhone pre-orders the Friday after its events, shipping devices a few weeks later.

However, some other newly unveiled devices could see immediate availability. For instance, last year Apple made its latest Apple Watch models open for ordering as soon as the keynote ended.

So there’s a possibility fans might be able to purchase products like the rumored AirPods Pro Charging Case USB-C or a new apple watch series 9 in-store following the event.

That said, rapid overnight store revamps could simply emphasize new display setups and demo units. Apple may just want its stores to spotlight the latest offerings as quickly as possible, even if they aren’t for sale instantly.

Either way, Apple’s urgency in updating its retail locations hints at an action-packed September event. All eyes are on the iPhone 15 series and other potential new hardware and software unveilings. Apple’s overnight prep work underscores the magnitude of this fall’s product refresh.

EDITOR PICKED: Apple Expected to Sustainability at September Event with Leather-Free iPhone 15 series Cases

Latest

Microsoft Hits Pause on Copilot+ Recall Feature, Prioritizing Security and User Experience

That has left some feeling a tinge of disappointment,...

Apple Doubles Down on Privacy and On-Device Apple Intelligence at WWDC 2024

In a move that caught many by surprise, Apple...

Microsoft scrambles to address privacy worries with its Copilot+ PCs’ Recall feature

Looks like Microsoft has some 'splaining to do when...

NVIDIA Project G-Assist AI Play at Computex Feels Like an Inflection Point

After a whirlwind week at Computex getting the inside...

Newsletter

Don't miss

Microsoft Hits Pause on Copilot+ Recall Feature, Prioritizing Security and User Experience

That has left some feeling a tinge of disappointment,...

Apple Doubles Down on Privacy and On-Device Apple Intelligence at WWDC 2024

In a move that caught many by surprise, Apple...

Microsoft scrambles to address privacy worries with its Copilot+ PCs’ Recall feature

Looks like Microsoft has some 'splaining to do when...

NVIDIA Project G-Assist AI Play at Computex Feels Like an Inflection Point

After a whirlwind week at Computex getting the inside...

Intel Lunar Lake Processors Are Built for the AI Revolution

Intel is betting big on Lunar Lake to power...
Max Hyland
Max Hyland
Long form contributor Apple iPhone, iPad, watch reviews, opinion, editorial

Microsoft Hits Pause on Copilot+ Recall Feature, Prioritizing Security and User Experience

That has left some feeling a tinge of disappointment, Microsoft has announced a delay in the general release of the much-hyped Recall feature for...

Apple Doubles Down on Privacy and On-Device Apple Intelligence at WWDC 2024

In a move that caught many by surprise, Apple unveiled a slew of powerful new AI capabilities coming to its products and services later...

Microsoft scrambles to address privacy worries with its Copilot+ PCs’ Recall feature

Looks like Microsoft has some 'splaining to do when it comes to the Recall feature on its shiny new Copilot+ PCs. The AI-powered "photographic...