Apple May be Planning a Apple Mac Launch Event Later this October

Apple may be planning a Mac launch event later this October based on tightening inventory and rumors of new models on the horizon.

According to Mark Gurman, supplies of the iMac, MacBook Pro 13-inch, and high-end MacBook Pros are severely constrained both online and in Apple retail stores. Shipping estimates for multiple configurations now slip to mid-November – typically a sign of an imminent product refresh.

Originally, Apple intended to follow up the 24-inch M1 iMac with a higher-end M2 iMac Pro. But with those plans reportedly shelved due to cost concerns, Apple has had to reassess its desktop Mac roadmap.

The Mac Studio and Studio Display released this year filled part of that gap. However, for pro users invested in the iMac form factor, an all-in-one studio desktop isn’t a true substitute.

With iMac inventory vanishing, Apple may be preparing larger redesigns around next-gen Apple silicon. An October launch event would provide the perfect stage for new iMacs and MacBook Pro models.

Reports indicate while the M3 MacBook Air has slipped to 2024, Apple has made progress on 14-inch and 16-inch versions equipped with M2 Pro/Max chips. Back-to-back MacBook Pro updates in the same year would be highly unusual though.

Between dwindling inventory across multiple Mac lines and rumors of new models in testing, evidence points to an Apple Mac launch event within weeks.

With the crucial holiday shopping stretch ahead, Apple would be wise to announce any major Mac updates by the end of October. For Mac fans waiting patiently, the next gen of Apple Macs may finally be on the way very soon.

EDITOR PICKED:

2023 MacBook Pro M2 Pro: Two-month experience using the Heavy Gift

macOS Sonoma Experience: Visual Overhaul with Exciting New Features

Latest

NVIDIA Project DIGITS: Desktop Supercomputer Personal AI Development, 1 Petaflop Power

NVIDIA aims to change that paradigm with Project DIGITS...

Microsoft Unveils AI Features for Copilot+ PCs: Transforming PC Experience

Microsoft is pushing the boundaries of AI integration in...

Meta ORION AI-Powered Glasses: The Next Big Tech Revolution is in Sight

The tech industry is on the brink of a...

Intel Strategic Shift: New Partnerships and Restructuring Pave the Way for Future Growth

Intel, the semiconductor giant, is making waves with a...

Newsletter

Don't miss

NVIDIA Project DIGITS: Desktop Supercomputer Personal AI Development, 1 Petaflop Power

NVIDIA aims to change that paradigm with Project DIGITS...

Microsoft Unveils AI Features for Copilot+ PCs: Transforming PC Experience

Microsoft is pushing the boundaries of AI integration in...

Meta ORION AI-Powered Glasses: The Next Big Tech Revolution is in Sight

The tech industry is on the brink of a...

Intel Strategic Shift: New Partnerships and Restructuring Pave the Way for Future Growth

Intel, the semiconductor giant, is making waves with a...

DJI NEO: The Pocket-Sized Drone That’s Changing Aerial Photography

DJI has thrown its hat into the ring with...
Max Hyland
Max Hyland
Long form contributor Apple iPhone, iPad, watch reviews, opinion, editorial

NVIDIA Project DIGITS: Desktop Supercomputer Personal AI Development, 1 Petaflop Power

NVIDIA aims to change that paradigm with Project DIGITS - a compact yet powerful AI supercomputer that fits right on your desk. NVIDIA's latest innovation...

Microsoft Unveils AI Features for Copilot+ PCs: Transforming PC Experience

Microsoft is pushing the boundaries of AI integration in personal computing with its latest announcement of new features for Copilot+ PCs and Windows 11....

Meta ORION AI-Powered Glasses: The Next Big Tech Revolution is in Sight

The tech industry is on the brink of a paradigm shift, with AI-powered glasses poised to become the next disruptive form factor. With a...